●  Sound + Sports

We create moments that move people.

Universal Group is an international entertainment company with two divisions. Universal Sound delivers concerts, tours and artist bookings. Universal Sports manages talent, partnerships and sporting events.

Why both

Music and sport fill the same arenas. We work in both.

The same venues, sponsors and audiences show up for a headline concert and a title fight. Running both under one group means one set of relationships, working twice.

The divisions

Two divisions.
One group.

01  Sound

Universal Sound

Concerts, tours and artist projects, from first booking to the last encore.

ConcertsToursBookings
Explore Sound
02  Sport

Universal Sports

Talent, partnerships and sporting events across Europe, Africa and the Middle East.

TalentPartnershipsEvents
Visit Universal Sports
01  Universal Sound

Global stages. Live music.

Universal Sound handles the whole show: the artist, the venue, the audience and the partners around it.

Talk to Sound
  • 01

    Concerts

    Single night shows, promoted and produced end to end.

  • 02

    Tours

    Multi city runs, routing and venue partnerships.

  • 03

    Artist bookings

    Booking artists worldwide for concerts, festivals and private events.

  • 04

    Brand partnerships

    Connecting brands with concerts, tours and artists.

02  Universal Sports

Global talent. Elite sport.

Universal Sports represents athletes, builds partnerships and delivers sporting events across Europe, Africa and the Middle East.

Visit Universal Sports
  • 01

    Talent

    Representation and management for athletes, including boxing and football.

  • 02

    Partnerships

    Sponsorship and endorsement deals between brands, athletes and events.

  • 03

    Events

    Boxing nights and sporting events, from venue to broadcast.

Our network

Partners and platforms
we work with.

Contact

Let’s create what’s next.